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Report
In this report we start by reviewing the current state of extended reality (XR), before discussing the impact that Apple could have on XR and the challenges it faces in realising its vision of XR as the next computing platform. Finally, we look at the implications for various industry players such as Apple's XR competitors, XR vendors and operators.
Case Study
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse how KT has driven ARPU growth through 5G and a growing focus on value-added services.
Without sufficient low-band spectrum, the digital divide is likely to widen, and those living in rural areas will be excluded from the latest digital technologies. This report shows, for the first time, the specific economic impact of 5G using low-band spectrum. The report also provides distribution of 5G low-band benefits by use case and by region, and uncovers the industries that will benefit the most.
5G adoption is a matter of when not if, but upward migration means nothing without upward monetisation. Price premiums will provide some of this, but demonstrations of genuinely new functionality that people like and find useful is ultimately what will sustain revenue growth in the consumer segment. Sports and entertainment is an important focus area, and this piece focuses on the recent football World Cup in Qatar as a marker for 5G network capabilities.
In this report we present our key takeaways and views across five areas that saw important developments during CES 2023: the metaverse, devices, smart home, gaming and automotive. We also examine the implications for various industry players, including mobile operators, on the road ahead.
Earlier in 2022, we began a series of analyses looking at how consumers view the value of mmWave in support of 5G, based on consumer survey data from Qualcomm, spanning 4,500 consumers in nine countries across three regions. Having established some of the day-to-day issues consumers face, here we look at where consumers want mmWave 5G, what they want from it, and how this impacts their loyalty to a given operator.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at the increasing importance of security as a part of operators' enterprise strategies.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine the launch of Bharti Airtel's new home surveillance solution, Xsafe, against the backdrop of growing demand for smart home security in India.
Against the current backdrop of supply-chain disruptions and slower device sales, understanding how consumer behaviour for devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard, based on a consumer survey in 10 major countries worldwide, provides all the relevant data related to consumer behaviour for devices, in a consistent and structured way - a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for devices.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine Verizon's approach to tapping into gaming through multiple propositions.
In this analysis, based on our consumer survey and reported numbers from operators, we look at the value created by 5G services for operators and discuss the untapped monetisation opportunities from consumers.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we show how the primary 5G value propositions marketed to enterprises are set to shift towards edge computing and massive IoT over the next two years.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how operators rank their operational priorities in terms of achieving their long-term enterprise revenue goals.
Wearables continue to be a strategic focus for device manufacturers as new features are launched and the ecosystem of associated services expands. In this analysis, we examine the latest developments and innovations in wearables and outline what they mean for consumers and the mobile ecosystem.
We surveyed operators to see which services experienced the strongest growth in demand from enterprises due to Covid-19. While 2020 firmly put cloud computing on the roadmap for enterprises, security was the area of biggest growth in this latest survey. We examine the implications of this security priority for operators' plans and portfolios.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we plot the progress so far for AR/VR, highlighting the milestones to be reached before the market fully matures and we see the proliferation of immersive entertainment applications.
The market for connected devices in the home is set to grow steadily according to this latest infographic from GSMA Intelligence. And it's smart speakers in particular that have the potential to address consumer painpoints around device compatibility and perceived value - if installation and usage are simple and seamless.
5G's potential in verticals will define the European mobile story over the coming years. For the European Commission and national regulators, facilitating the development of 5G, alongside emerging technologies, must be a policy priority to re-establish Europe as a leading digital society. In parallel, operators should nurture 5G use cases in key verticals, which could lead to innovative monetisation models that support positive revenue growth trends.
Operators are more focused than ever on serving the enterprise sector across various industry verticals. This report presents the latest findings of the Operators in Focus: Enterprise Opportunity Survey. The survey asked 100 operators globally about their enterprise strategies.
Dashboard
This dashboard presents the latest findings of the Operators in Focus: Enterprise Opportunity Survey. They survey asked 100 operators globally about their enterprise strategies, including how they are carrying out their plans and how they assess emerging opportunities.
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