5G for verticals: reshaping Europe’s mobile sector narrative

Although 5G adoption is proceeding well, 5G monetisation, especially in the B2C segment, remains an area of concern for operators. This report examines the findings from the GSMA Intelligence annual consumer survey, including shifting 5G user behaviour and the trends that will shape 5G monetisation.

This edition of the Industry Checkpoint series focuses on digital industries, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: major European operators intensifying their activity in sovereign digital services; product launches from chip vendors for AI data centres; how the mobile ecosystem is tapping into the growing physical AI market; and network API launches in the broader fintech space.

This report summarises the key findings from the December 2025 GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey, which surveyed 100 global operators on their enterprise strategies, plans and emerging opportunities. Key topics include operators’ strategic priorities, partnerships, acquisitions and investment in enterprise 5G offerings such as private 5G, IoT, cloud, edge computing and network slicing.