KT: An increasing focus on value-added services to sustain momentum for 5G-driven ARPU growth
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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse how KT has driven ARPU growth through 5G and a growing focus on value-added services.
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