Innovation in wearables: new developments and what they mean
This report is available to those subscribed to the Digital Consumer module.
Wearables continue to be a strategic focus for device manufacturers as new features are launched and the ecosystem of associated services expands. The launch of the Apple Watch in 2015 helped turned the tide for wearables, but consumer adoption of smartwatches remains relatively low compared to mass-market mobile devices such as smartphones and laptops. This is to be expected, as wearables suit specific market segments and customer needs rather than the entire population. Importantly, recent trends show renewed momentum centred on health and wellness, especially in the context of the Covid-19 pandemic. In this analysis, we examine the latest developments and innovations in wearables and outline what they mean for consumers and the mobile ecosystem.
Related research
Smartphone vendor market shares: leaders by region and the opportunities to challenge established players
OEM smartphone market shares vary significantly by region and country, offering opportunities to smaller vendors to challenge established players and gain new customers. This report provides granular data on smartphone market shares at global, regional and country levels. The data can be used to formulate or adjust commercial strategies for customer growth and market priorities.
OEMs in Focus: Smartphone Market Shares Dashboard 2025 by region and country
This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region, and at the global level. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.
e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Smartphone vendor market shares: leaders by region and the opportunities to challenge established players
OEM smartphone market shares vary significantly by region and country, offering opportunities to smaller vendors to challenge established players and gain new customers. This report provides granular data on smartphone market shares at global, regional and country levels. The data can be used to formulate or adjust commercial strategies for customer growth and market priorities.
OEMs in Focus: Smartphone Market Shares Dashboard 2025 by region and country
This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region, and at the global level. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.
e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.
- 200 reports a year
- 50 million data points
- Over 350 metrics