Extended reality: Apple's entry holds promise but mainstream XR remains a long game
Access this insight with a Premium plan. Contact our sales team to get started.
Or
Report details
Extended reality: Apple's entry holds promise but mainstream XR remains a long game
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usExtended reality (XR) has been trying to get on a firm footing for several years now. Apple's entry into XR, with the launch of its Vision Pro wearable headset device in June 2023, was an eagerly anticipated event that holds the promise of eventually accelerating XR's popularity. In this report we start by reviewing the current state of XR, before discussing the impact that Apple could have on XR and the challenges it faces in realising its vision of XR as the next computing platform. Finally, we look at the implications for various industry players such as Apple's XR competitors, XR vendors and operators.
Report details
Extended reality: Apple's entry holds promise but mainstream XR remains a long game
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
- 200 reports a year
- 50 million data points
- Over 350 metrics