5G and the World Cup: reimagining the possible
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5G and the World Cup: reimagining the possible
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EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usGlobally, we estimate 5G take-up reached 12% of the population as of December 2022, although this is considerably higher (30–40%) in vanguard countries such as South Korea and the US. 5G adoption is a matter of when not if, and we expect it to move on a five-year doubling rate – faster than that of LTE or 3G. However, upward migration means nothing without upward monetisation.
Price premiums will provide some of this, but demonstrations of genuinely new functionality that people like and find useful is ultimately what will sustain revenue growth in the consumer segment. Sports and entertainment is an important focus area, and this piece focuses on the recent football World Cup in Qatar as a marker for 5G network capabilities.
Report details
5G and the World Cup: reimagining the possible
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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