Consumer 5G: what consumers want, where they want it, and how it impacts churn
This insight is open to all subscribers and registered users, or available by completing the form.
Over several years, GSMA Intelligence has investigated the value of mmWave spectrum and mmWave 5G in great depth, including mmWave spectrum demand to 2030, the value of mmWave in 5G FWA, and the TCO of mmWave 5G. The analysis was largely from a network or operator perspective, lacking a view of consumer demand. Earlier in 2022, we began a series of analyses looking at how consumers view the value of mmWave in support of 5G, based on consumer survey data from Qualcomm, spanning 4,500 consumers in nine countries across three regions.
Our first analysis addressed pain points that consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. Having established some of the day-to-day issues consumers face, here we look at where consumers want mmWave 5G, what they want from it, and how this impacts their loyalty to a given operator.
Report details
Consumer 5G: what consumers want, where they want it, and how it impacts churn
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Consumer 5G: what consumers want, where they want it, and how it impacts churn
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Related research
Global enterprise survey: understanding the next phase of digital transformation and the real B2B opportunities
Enterprises will spend 10% of their revenues on digital transformation through to 2032, which brings new B2B opportunities for technology suppliers, including operators. This report analyses the key findings and implications from a GSMA Intelligence survey, which surveyed 6,342 enterprises across 50 countries and 10 vertical sectors worldwide to gain insight into their digital transformation.
Navigating the digital transformation of enterprises and industries: Global Digital Transformation Survey Dashboard 2026
GSMA Intelligence surveyed 6,342 enterprises across 50 countries and 10 vertical sectors worldwide to gain insight into their digital transformation. This dashboard provides full survey data in a consistent and structured way – a valuable asset for technology suppliers looking to focus on specific vertical sectors, countries or customer size and for end users of digital transformation technologies, who can assess how they compare with their peers across multiple areas.
MVNO customers behave very differently to MNO customers across 11 topics
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the major differences in behaviour between MVNO and MNO customers.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.