Consumer 5G: what consumers want, where they want it, and how it impacts churn
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Over several years, GSMA Intelligence has investigated the value of mmWave spectrum and mmWave 5G in great depth, including mmWave spectrum demand to 2030, the value of mmWave in 5G FWA, and the TCO of mmWave 5G. The analysis was largely from a network or operator perspective, lacking a view of consumer demand. Earlier in 2022, we began a series of analyses looking at how consumers view the value of mmWave in support of 5G, based on consumer survey data from Qualcomm, spanning 4,500 consumers in nine countries across three regions.
Our first analysis addressed pain points that consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. Having established some of the day-to-day issues consumers face, here we look at where consumers want mmWave 5G, what they want from it, and how this impacts their loyalty to a given operator.
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Consumer 5G: what consumers want, where they want it, and how it impacts churn
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Report details
Consumer 5G: what consumers want, where they want it, and how it impacts churn
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
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