Consumer 5G: what consumers want, where they want it, and how it impacts churn
Please sign in or register for a free public account to access this report.
Over several years, GSMA Intelligence has investigated the value of mmWave spectrum and mmWave 5G in great depth, including mmWave spectrum demand to 2030, the value of mmWave in 5G FWA, and the TCO of mmWave 5G. The analysis was largely from a network or operator perspective, lacking a view of consumer demand. Earlier in 2022, we began a series of analyses looking at how consumers view the value of mmWave in support of 5G, based on consumer survey data from Qualcomm, spanning 4,500 consumers in nine countries across three regions.
Our first analysis addressed pain points that consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. Having established some of the day-to-day issues consumers face, here we look at where consumers want mmWave 5G, what they want from it, and how this impacts their loyalty to a given operator.
Related research
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
5G in Context, Q1 2025
This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
5G in Context, Q1 2025
This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
- 200 reports a year
- 50 million data points
- Over 350 metrics