Custom consulting

Built on the industry's most comprehensive data and operator relationships

Custom consulting

Whether you need independent strategic advice, bespoke data and modelling, or industry visibility through research and events — our analysts work with you to deliver solutions built around your specific objectives.

Data and analysis covering the full mobile industry

9/10
top global telcos rely on our insights
1,000+
Operators in our network
50 million+
Data points

GSMA Intelligence is the research arm of the GSMA — the body representing 1,100+ mobile operators worldwide. 

Our consulting draws directly on 30 years of proprietary data, direct operator relationships and a team of specialist analysts. That combination of dataset depth, ecosystem access and independent authority is what separates our work from that of any external consultancy.

Explore our consulting services

Brand awareness and sponsorship

Reports, events and thought leadership to build your profile

Strategic Consulting

Expert analysis and strategic guidance for complex decisions.

Data and Quantitative Analysis

Custom datasets, predictive modelling and benchmarking.

What our outputs look like

Consulting with GSMA Intelligence can take many forms, from interactive tools and live dashboards to sponsored research and analyst events. Here is a cross-section of what we deliver.

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Sponsored reports and thought leadership

From 2-page spotlights and co-branded blog posts to full research reports and our multiple report series', we deliver independently authored, sponsor-branded and distributed to 120,000+ users.

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Calculators and modelling tools

We build custom economic and scenario calculators grounded in our data platform, letting your clients or internal teams model real-world decisions themselves. 

Adjust inputs, compare scenarios, generate outputs in real time. 

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Events, panels and speaking engagements

Our analysts speak, moderate and present at events worldwide. From chairing panels and delivering keynotes to building agendas and running roundtables, at your event or ours. At MWC events, we also curate our own sessions and summits, reaching 3,000+ attendees each year.

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Custom indices and dashboards

We design and build bespoke indices, interactive dashboards and data platforms hosted on GSMA Intelligence infrastructure or delivered as standalone products. 

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Analyst blogs and co-branded commentary

Our analysts publish data-driven blogs and commentary on our website, read by over 100,000 industry professionals a year. We can co-create posts that put your perspective directly in front of the operators, regulators and investors.

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Survey dashboards and proprietary research

We run annual surveys reaching 6,000+ enterprises and 26,000+ consumers across 50+ countries. Clients can commission custom questions or standalone studies with findings delivered as interactive dashboards, reports or raw data. 

Three ways we work with you

Each service area addresses a different set of business challenges and they can be combined.

Strategic Consulting

Strategic Consulting

Independent analysis and advisory for complex decisions. From market entry and investment due diligence to regulatory submissions and board-level strategy.

  • Market reviews and sizing
  • Technology and investment assessments
  • Regulatory and policy analysis
  • Due diligence and M&A support
  • Executive workshops and briefings
Data and Quantitative Analysis

Data and Quantitative Analysis

Access the specific data and modelling you need to answer complex business questions built from our industry-leading data platform.

  • Custom datasets and data products
  • Forecasting and predictive modelling
  • Benchmarking and comparative analysis
  • Business case and investment modelling
  • Survey-based primary research.
Brand awareness and sponsorship

Brand awareness and sponsorship

Reach senior decision-makers across operators, vendors, regulators and investors through sponsored research, MWC event presence and co-created thought leadership.

  • Report and research sponsorship
  • MWC sessions and summits
  • Custom content and white papers
  • Digital distribution and amplification
  • Lead generation

Why choose GSMA Intelligence?

Industry-leading data, collected and built in-house

Industry-leading data, collected and built in-house

Our 50M+ data point platform was built through direct engagement with operators and regulators over 30 years. 

Every recommendation we make is grounded in data no external consultancy has direct access to.

Specialists, not generalists

Specialists, not generalists

Our consulting team are the same analysts who publish 200+ reports a year across 17 topic areas. Your brief is handled by people with direct, deep knowledge of your market, technology or regulatory context.

Independent by design

Independent by design

We operate as a deliberately independent business unit. 

That independence is why our outputs are trusted by the operators, governments and investors who commission them and why they hold up at board or government level.

How can we support you?

Get in touch

Contact our consulting team to explore how we can support your next project whether that is a strategic research engagement, a custom data solution, or a sponsorship programme.

Services guide

It covers our subscription services, specialist data products and custom consulting, what's included in each package, how they're accessed, and who they're built for.