Consumers in Focus: Devices and Services Behaviour Survey Dashboard 2022

Consumers in Focus: Devices and Services Behaviour Survey Dashboard 2022
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

Against the current backdrop of supply-chain disruptions and slower device sales, understanding how consumer behaviour for devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard, based on a consumer survey in 10 major countries worldwide, provides all the relevant data related to consumer behaviour for devices, in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for devices.

The dashboard provides data for 2020 and 2021 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments (e.g. by age, smartphone brand owned, frequency of engagement in gaming and video services). The dashboard covers a broad range of areas, including smartphone replacement rate, preferred sales location for next smartphone purchase, smartphone purchase drivers, brand loyalty and reasons for switching mobile operator. It also provides insights into the use of smartphones and other mobile devices for digital entertainment and other digital services. Finally, it looks at consumer interest in 5G use cases and value-added services provided by operators, and consumer ownership of mobile devices beyond smartphones, ownership of digital entertainment devices and use of smart speakers and digital voice assistants.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.

This report is locked

EE: Digital gaming as an important component of a wider consumer revenue growth strategy

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.

This report is locked

Orange: Offering own digital gaming services with an eye on B2C revenue growth and 5G monetisation

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores how Orange is using its own digital gaming offering to support consumer revenue growth.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics