Consumers in Focus: Devices and Services Behaviour Survey Dashboard 2022

Against the current backdrop of supply-chain disruptions and slower device sales, understanding how consumer behaviour for devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard, based on a consumer survey in 10 major countries worldwide, provides all the relevant data related to consumer behaviour for devices, in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for devices.

The dashboard provides data for 2020 and 2021 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments (e.g. by age, smartphone brand owned, frequency of engagement in gaming and video services). The dashboard covers a broad range of areas, including smartphone replacement rate, preferred sales location for next smartphone purchase, smartphone purchase drivers, brand loyalty and reasons for switching mobile operator. It also provides insights into the use of smartphones and other mobile devices for digital entertainment and other digital services. Finally, it looks at consumer interest in 5G use cases and value-added services provided by operators, and consumer ownership of mobile devices beyond smartphones, ownership of digital entertainment devices and use of smart speakers and digital voice assistants.