Enterprises have utilised AI for a while now to varying degrees. However, ChatGPT has pushed the envelope on AI capabilities and thrust AI technology into boardroom conversations globally. While ChatGPT is in its early days and much work remains to be done to improve its accuracy and quality of responses, it is worth exploring how operators could use advanced AI models such as ChatGPT beyond network functions to enhance customer experience.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we analyse the growing awareness of eSIM among consumers.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore the growth in sustainability as a priority for operators and consumers, and Vodafone's role in this.

eSIM technology is now mainstream but consumer awareness/adoption remains low. This report examines the state of the eSIM consumer market and provides our forecast for eSIM adoption through 2030. Building on our surveys, we also analyse consumer behaviour for eSIM and the expectations of eSIM vendors for what could accelerate adoption.

Between May and June 2022, GSMA Intelligence conducted a global survey of eSIM vendors focused on eSIM in smartphones. Hearing from companies that are driving eSIM momentum is key to assess what factors could accelerate consumer adoption of eSIM going forward and how we get there.

A rare positive during the pandemic for mobile operators has been a decrease in the level of customer switching (churn) following the closure of retail outlets. However, was the churn reduction pandemic-induced? And is churn likely to continue coming down?

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we take a look at how consumers are finding out about eSIM and examine the push from operators and OEMs on this front.

Against the backdrop of pandemic-driven changes and a broader move to online sales, operators have expectations about the future of smartphone retail - but so do consumers. Whether these expectations align will help determine whether operators can adjust to the new normal and seize the opportunities ahead.

GSMA Intelligence surveyed 100 telecoms retail professionals from operators around the world to understand their views on the current and future shape of operator retail strategies. The goal was to better understand (and compare) how operators are evolving their retail strategies across a range of areas including retail stores, omnichannel practices, distribution, devices and sustainability.

In this snapshot, GSMA Intelligence examines the key announcements and innovations in consumer devices at MWC22, and what they mean for the industry. For the full analysis of topics covered at MWC22, see "MWC22 Barcelona: insights beyond the headlines".

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we examine the willingness of consumers to pay more for a 5G subscription across various countries.

The launch of 5G networks by operators continues at a sound pace globally, but what do consumers think about 5G? Through a detailed consumer survey, we looked at the behaviour of early 5G users across major countries to understand key 5G trends and the differences between 4G and 5G users. We answer 10 important questions on 5G, shining a light on crucial factors that operators should consider when planning their consumer 5G strategies.

Amazon has recently made a series announcements around product and service innovation, culminating in its September 2021 event. The smart home took centre stage, with innovations spanning its digital assistant, home security and greater integration of the smart home ecosystem.

Operators around the world began their 5G deployment efforts with the non-standalone (NSA) version of the technology. However, 2021 has seen 5G standalone (SA) deployments ramp up. Support for the full set of 5G use cases helps explain why operators cite SA as the most important 5G network feature for enterprise success. Yet, it is also informative to explore if and how the technology can support consumer use cases.

Video streaming has seen a prodigious rise in recent years. In the US, there are now around 300 providers of video streaming services, including direct-to-consumer offerings launched by big media houses. The resulting content fragmentation means around 80% of US video streaming customers subscribe to multiple services. Against this backdrop, super-aggregators of video services are emerging in various shapes and sizes.

Recent quarters show an upward trend in terms of 5G device availability, network rollouts and service launches. By the end of Q2 2021, two markets will have 5G adoption above 20% - South Korea and China. However, adoption elsewhere is significantly lower. As smartphone manufacturers intensify their 5G efforts in a fiercely competitive environment and lower device price points come to market, can subscribers be encouraged along the 5G upgrade path?

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we examine the state of eSIM in smartphones, specifically the contrast between growing service availability and low consumer awareness.

LG has announced it is to exit the phone business to allow it to focus resources on other drivers of growth. This infographic provides useful market data for those considering the impact of LG exiting the smartphone business and the upcoming opportunities for other OEMs.

Momentum for eSIM is accelerating in the consumer market, opening up new opportunities for mobile ecosystem players and enabling new benefits for consumers. By 2025, 2.4 billion smartphone connections will use eSIM globally. As market adoption grows and eSIM becomes part of day-to-day business, having a clear roadmap and strategy will be crucial to capture and monetise the new opportunities presented by eSIM.

The GSMA Device Database, where smartphone vendors register all mobile device serial numbers in advance of shipping, is the authoritative source for mobile device data. Drawing from this dataset, and using GSMA Intelligence estimates, we examine: the aftermath of a year like no other in 2020; Apple's record-setting Q4 that catalysed the start of a market recovery; and the turbulence facing some of the world's top smartphone vendors.