ChatGPT and other advanced AI for operators: smarter and more personalised customer experience

Premium
●
ChatGPT and other advanced AI for operators: smarter and more personalised customer experience

Access this insight with a Premium plan. Contact our sales team to get started.


Or

Enterprises have utilised AI for a while now to varying degrees. However, ChatGPT – an AI chatbot developed by OpenAI, based on a large language model – has pushed the envelope on AI capabilities and thrust AI technology into boardroom conversations globally. As a sign of the interest it has sparked, ChatGPT became the fastest platform to reach 100 million global monthly active users, achieving this figure in just two months. While ChatGPT is in its early days and much work remains to be done to improve its accuracy and quality of responses, it is worth exploring how operators could use advanced AI models such as ChatGPT beyond network functions to enhance customer experience.

Report details

ChatGPT and other advanced AI for operators: smarter and more personalised customer experience
More info

This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.

Contact us

Related research

SERIES: Enterprise Digital Transformation survey insights

China enterprise survey: navigating the digital transformation of industries and the B2B opportunity

Premium
●
Topics

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed more than 350 enterprises across China, from 10 vertical sectors, to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.

This insight is locked
SERIES: Telco AI: State of the Market

Telco AI: State of the Market, Q3 2026

Topic

This edition of the Telco AI: State of the Market series highlights AI commercialisation continuing to accelerate, with two thirds of AI deployments tracked across the telecoms sector now live. As well as recent developments from the telco AI space and the Telco AI tracker, this edition provides a deep dive on AI investment, highlighting how operators can target infrastructure investments where they have an advantage but partner where hyperscaler scale economics dominate.

This insight is locked
SERIES: Enterprise Digital Transformation survey insights

India enterprise survey snapshot: charting the digital transformation of enterprises and vertical sectors

Premium
●
Topics

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed more than 250 enterprises in India from 10 vertical sectors to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.