Consumers in Focus: 5G Consumer Behaviour Survey Dashboard 2023

5G

Consumers in Focus: 5G Consumer Behaviour Survey Dashboard 2023
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

As 5G adoption grows to more than 1.5 billion connections by the end of this year, the 5G monetisation imperative will escalate. To that end, it is important to understand 5G consumer behaviour and how it has changed as 5G adoption has moved beyond the early adopters. This dashboard, based on a consumer survey across eight of the world’s largest telecoms markets, provides all the relevant data related to 5G consumer behaviour, in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for consumer 5G.

The dashboard provides data for 2020, 2021 and 2022 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments (e.g. by age, smartphone brand owned, frequency of engagement in gaming and video services). The dashboard covers a broad range of areas, including 5G upgrade intent, barriers to 5G adoption, 5G consumer experience, 5G ARPU uplift, consumer interest in 5G use cases and 5G bundling, 5G users engagement with digital activities such as digital entertainment, 5G mobile data usage, 5G as a smartphone purchase driver and 5G churn.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

5G and private networks for digital industries: navigating enterprise needs, investments and supplier decisions

Digital industries
Private networks
5G
IoT & Enterprise

Digital transformation of vertical sectors is accelerating, with 5G networks and connectivity an important enabler of progress. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and private networks.

This report is locked

Reliance Jio: A 5G strategy aligned with an ambition to become one of India's preeminent digital services providers

Digital consumer services
5G
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Jio Reliance's approach to capturing the consumer 5G opportunity.

This report is locked

SK Telecom: A consumer 5G strategy centred on bundling and customer segmentation

Digital consumer services
5G
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at SK Telecom's consumer 5G strategy.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics