Consumer 5G: user behaviour offers new opportunities, but monetisation at scale is still a work in progress
5G
Access this insight with a Premium plan. Contact our sales team to get started.
Or
As 5G adoption grows to more than 1.5 billion connections by the end of this year, the 5G monetisation imperative will escalate. To that end, it is important to understand 5G consumer behaviour and how it has changed as 5G adoption has moved beyond the early adopters. To achieve this, we have drawn upon our latest annual consumer survey (conducted in November/December 2022), which covers eight of the world’s largest telecoms markets, accounting for almost 90% of global 5G connections as of December 2022.
Based on our survey insights we answer 10 important questions on 5G, covering topics such as 5G upgrade intent, 5G consumer experience, 5G ARPU uplift, 5G use cases, 5G bundling, 5G mobile data usage and 5G churn. Looking at the topic of 5G ARPU uplift, for example, we find that consumers who intend to upgrade to 5G are willing to pay extra for their mobile subscription versus what they pay for their current 4G subscription and that this uplift has either slightly increased or remained unchanged compared to 2021. Additionally, we model the impact of 5G on mobile ARPU, analysing it at a regional level, and present several operator case studies from around the globe focused on this aspect.
Report details
Consumer 5G: user behaviour offers new opportunities, but monetisation at scale is still a work in progress
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usReport details
Consumer 5G: user behaviour offers new opportunities, but monetisation at scale is still a work in progress
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
Globe Telecom: Leveraging 5G network capabilities to provide hyper-personalised plans based on customer needs and usage
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at Globe Telecom's 5G consumer strategy, which is focused on providing hyper-personalisation through 5G network capabilities.
China Mobile: Targeting experience-based 5G tariffs to differentiate consumer value propositions
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition examines China Mobile's use of experience-based 5G tariffs to strengthen consumer value.
AIS: Capitalising on 5G through network leadership, segmented offerings and experience-based services
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how AIS is aiming to capture the 5G opportunity through a combination of 5G network leadership, segmented 5G offerings and new experiences with 5G.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.