Amazon September 2021 hardware event: building the smart home of tomorrow
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Amazon has recently made a series announcements around product and service innovation, culminating in its September 2021 event. The smart home took centre stage, with innovations spanning its digital assistant, home security and greater integration of the smart home ecosystem. The announcements align within Amazon’s wider strategy of capturing emerging trends and shaping consumer behaviour at an early stage. The launches also serve to indicate where the industry for smart home products and services could be heading, given Amazon’s insights from retail data.
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