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Monetisation is the key objective in 2026 for telcos on APIs (as with other business lines) and their distribution partners, with the implications for go-to-market strategies being different depending on the API and buyer. It is important to quantify the commercial potential and buying likelihood of APIs across different sectors of the economy to accurately orient supply. To that end, GSMA Intelligence has developed the Open Gateway Demand Index, which aggregates a range of metrics to help understand where demand lies and the commercial opportunity for network APIs in each sector.

Business challenges, technology priorities and buying behaviour vary significantly by industry, customer size, technology maturity and geography. Operators should more finely segment and prioritise specific customer segments and tailor go-to-market strategies and value propositions accordingly.

Industries worldwide are undergoing significant digital transformation, fundamentally reshaping how businesses operate and interact. At the core of this shift, connectivity is a crucial enabler. While the economic benefits of mobile connectivity are well documented, the broader impact of digital transformation across industries remains less understood. This study offers empirical evidence on how the latest wave of digital technologies is fuelling economic growth.

With slow ARPU growth in the connectivity business, revenue diversification remains an imperative for operators. As demand expands for solutions across a range of technology areas (cloud, edge, IoT, security), the B2B segment offers significant growth opportunities.