Series
Consumer survey insights
GSMA Intelligence conducts an annual global consumer survey across 12 major markets, capturing the views of 12,000 respondents to provide fresh insights into the evolution of consumer behaviour and consumer technologies in the digital era.
The survey explores key areas including 5G, devices, eSIM, gaming, AI, video services, and emerging technologies such as the metaverse and XR. It helps operators, vendors and policymakers better understand shifting consumer expectations and adoption trends in the digital era.
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The reports in this series are available to those on the Standard and Premium Plans. To unlock the reports in this series and much more speak to a member of our team.