Network API demand index: a vertical-sector view

Network API demand index: a vertical-sector view

This insight is open to all subscribers and registered users, or available by completing the form.

Monetisation is the key objective in 2026 for telcos on APIs (as with other business lines) and their distribution partners, with the implications for go-to-market strategies being different depending on the API and buyer. It is important to quantify the commercial potential and buying likelihood of APIs across different sectors of the economy to accurately orient supply. To that end, GSMA Intelligence has developed the Open Gateway Demand (OGD) Index, which aggregates a range of metrics to help understand where demand lies and the commercial opportunity for network APIs in each sector.

The scores generated by the OGD Index reveal notable differences between industry sectors in monetisation potential of network APIs. Banking and financial services is at the top of the ranking, followed by media and entertainment and healthcare. Retail and manufacturing round out the top five. The disparity between the top and bottom sectors is evident. Banking and financial services achieved a score of nearly 79, reflecting substantially stronger revenue potential and greater readiness for network API adoption. In contrast, the lowest‑ranking sector, agriculture, forestry and fishing, scored 59, indicating a considerably lower level of near‑term opportunity

Report details

Network API demand index: a vertical-sector view
Pages
25
Released
APRIL 2026

Download the report

Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.

By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.

Opt-in for Marketing Communications:
To ensure you stay up-to-date on the latest developments in the mobile industry, GSMA Intelligence would like to send you information about events, products, services, and initiatives, as well as industry news. Please subscribe by ticking this box; once subscribed, you can tailor what you receive from us at any time, or unsubscribe, should you wish.

Related research

SERIES: GSMA Open Gateway: State of the Market

GSMA Open Gateway: State of the Market, H2 2025

Topics

In the latest edition of the GSMA Open Gateway research series, key developments for H2 2025 include the segmentation of industry demand, and the continued deployment of APIs in categories other than fraud and security. The report provides an update on the state of the market, recent developments and examples of GSMA Open Gateway in action. 

This insight is locked

AI and the token economy: telco role, telco value

Topics

Growth in AI consumption is creating commercial opportunities across the AI value chain. Over the past year, investment in AI has increasingly extended towards revenue-generating services and enterprise propositions, with operators assuming a broader range of roles across the AI value chain. Telcos in Asia Pacific are particularly active across multiple layers of the AI value chain. They account for 43% of those participating in the infrastructure layer and 38% in the model layer. This position reflects the combination of large and linguistically diverse markets, government-backed national and sovereign AI agendas, expanding AI infrastructure investment, and the scale of leading regional operators and technology ecosystems.

This insight is locked

Digital Nations 2026: building trusted digital ecosystems in ASEAN

Topics

Digital trust has become a strategic delivery mechanism for building digital nations. Countries that build confidence in digital infrastructure, services and institutions will be better placed to convert digitalisation into adoption, innovation, investment and socioeconomic impact. To explain how digital trust can be strengthened, this report introduces four interconnected foundations of digital trust. Traditionally viewed as connectivity providers, mobile operators are increasingly contributing to all four trust foundations, making them key enablers of digital trust. 

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.