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Expert
Report
This Insight Spotlight focuses on the implications for industrial-sector companies, highlighting the most important AI product launches in the last few months, the opportunities, the focus of industrial AI vendors and the costs that companies can expect for typical AI implementations.
By 2030, a significant investment gap will remain in the Pacific Islands unless reform is implemented to unlock investment, improve returns and affordability, and remove the barriers hindering adoption and digital inclusion.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights how speed and coverage are the top two reasons behind dissatisfaction with the 5G experience among users in 12 mobile markets.
This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.
Case Study
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.
Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.
OEM smartphone market shares have been shifting in recent years due to multiple factors. As smartphone sales return to growth, getting granular insights into competitive dynamics, including analysing the leaders, followers and challengers, is key to capitalise on sales recovery, especially at regional and country levels.
Dashboard
This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.
Smartphone sales have been under pressure in recent years, with declining volumes due to supply chain issues, geopolitical tensions and rising inflation. However, industry estimates show year-on-year growth in global sales over the past few quarters. This research outlines four considerations for OEMs when revisiting their smartphone strategies.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. In this edition, we examine eSIM adoption in the US and its impact on consumer churn.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show the customer shift to higher mobile speeds is a key factor driving DNA's customers to 5G.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show how AIS aims to capture the 5G opportunity through 5G network leadership, segmented 5G offerings and the delivery of new experiences with 5G.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show how 5G has helped reverse China Telecom's mobile ARPU decline.
It is five years since the first commercial 5G networks were launched. Consumer adoption of 5G is happening at a faster rate than with any previous mobile network generation. This analysis, based on the GSMA Intelligence Consumers in Focus Survey in December 2023, explains how 5G consumer behaviour is changing.
This tracker provides relevant data related to eSIM in the consumer market across three main areas: commercialisation of eSIM consumer devices by OEM brand and type of device (smartphone, tablet and smartwatch); countries and operators that have launched commercial eSIM service for smartphones; and consumer adoption forecast for eSIM in the smartphone market through to 2030 (global and regional figures).
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