OEMs in Focus: Smartphone Market Shares Dashboard

As smartphone competition becomes increasingly shaped by regional dynamics, understanding competitive dynamics beyond the global level is becoming more important. This report examines smartphone competition through a regional lens, highlighting leaders, followers and challengers across regions and countries. The insights can be used to formulate or adjust commercial strategies, identify growth opportunities and prioritise markets.

This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and its implications. The report considers three major developments: accelerating innovation for smart glasses as leading companies try to establish it as the next major consumer platform; smartphone innovation becoming more diverse, from practical to experimental concepts; and chipmakers increasingly designing on-device agentic AI capabilities.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines the preferred retailers and sales channels for consumer smartphone purchases.