OEMs in Focus: Smartphone Market Shares Dashboard
This report is available to those subscribed to the Digital Consumer module.
This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.
Related research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation
At its recent ‘awe-dropping’ event, Apple unveiled its new line-up of smartphones, earphones and smartwatches, and showcased its innovation in device features.
IFA 2025: an AI-first show with five other defining themes
Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation
At its recent ‘awe-dropping’ event, Apple unveiled its new line-up of smartphones, earphones and smartwatches, and showcased its innovation in device features.
IFA 2025: an AI-first show with five other defining themes
Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
- 200 reports a year
- 50 million data points
- Over 350 metrics