Smartphone sales return to growth: four ways for OEMs to capitalise
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Smartphone sales have been under pressure in recent years, with declining volumes due to supply chain issues, geopolitical tensions and rising inflation. However, industry estimates show year-on-year growth in global sales over the past few quarters, with around 4% growth expected for full-year 2024. As the market recovers, OEMs have new opportunities to increase their market share. This research outlines four considerations for OEMs when revisiting their smartphone strategies. Understanding how consumer behaviour is evolving is key. As such, GSMA Intelligence uses insights from a consumer survey conducted in December 2023 across eight major mobile markets.
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GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines OEM smartphone market shares globally and across individual regions.
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