This is the fifth in our country overview series (following Sri Lanka, Peru, Nigeria and Bangladesh), in which we take a deep dive into the mobile market of the Philippines, and a closer look at the innovation ecosystem taking shape there.

In the GSMA Intelligence - Mobile for Development (M4D) Impact country overview series, we analyse the evolution and outlook of national mobile markets in the developing world. Each report covers a single country, combining data analysis with on-the-ground interviews to understand why that mobile market has developed as it has, and what the future holds.

In the GSMA Intelligence Mobile for Development country overview series, we analyse the evolution and outlook of national mobile markets in the developing world.

Around 40% of people in the developing world now actively subscribe to mobile services, with many more having access to a mobile, if not direct ownership. Mobile access in these regions has outpaced the rate at which much of the population is gaining access to basic services such as electricity, sanitation, and banking. As such, there has been increased focus on the role mobile can play in improving social, economic and environmental development in emerging markets.

Mobile social networking is becoming a key driver of mobile data revenue in several fast-growing - but low ARPU - markets in Asia-Pacific, according to new GSMA Intelligence research.

Apps and application storefronts took centre stage at Congress this year, not least due to App Planet, and a proclamation of 2010 being the "year of the developer" during Tuesday's opening keynote stream.

Kenya’s leading mobile operator Safaricom has seen its market share surpass 80 percent, according to the latest GSMA Intelligence data. The operator’s strong performance is being driven by its pioneering M-PESA mobile money transfer service, which is reportedly now being used by more than 20 percent of the Kenyan population.

MMU have drawn on the GSMA Intelligence platform of data to offer a global visualisation of deployments that offer a financial service via a mobile phone (i.e money transfer, bill payments, savings, microcredit, etc.) to the unbanked or under-banked population in developing countries.

It's amazing to think that mobile application stores didn’t exist 18 months ago, such has been their phenomenal impact on the industry. Launched in July 2008, Apple's pioneering 'App Store' (now a colloquial term though still an Apple trademark) currently boasts over 100,000 applications and recorded its 2 billionth download in September; not bad for a device with a fraction of the installed base enjoyed by the big five device vendors.

Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights the operator view of how challenging it is to monetise 5G services for enterprises.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way.

At MWC Las Vegas 2024, enterprise 5G was the unifying theme, but did the event manage to prove the 5G value proposition as key to enterprise digital transformation?

This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.

For 5G monetisation, the primary challenge is to drive a higher price premium for tariffs linked to content or speed, with consumers being willing to pay and sustain this level of payment over time. This comes down to people feeling 5G delivers something new or better than what is possible using an existing 4G service. This analysis shows that FWA and speed-linked tariffs are the best means of doing that, with content-linked offers a more market-specific play.

This dashboard, based the GSMA Intelligence Consumers in Focus Survey across eight of the world's largest mobile markets, provides data on 5G user behaviour in a consistent and structured way - a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for consumer 5G.

With supply-chain disruption and slower device sales, understanding how consumer behaviour regarding devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard presents the data from GSMA Intelligence's latest consumer survey, conducted in Q4 2022, with consumers across eight major countries asked a range of questions on devices.