Consumers in Focus: 5G User Behaviour Survey Dashboard 2024
This report is available to those subscribed to the Digital Consumer module.
As 5G adoption scales, it is important to understand differences in behaviour between early 5G adopters and new 5G users. This dashboard is based on the GSMA Intelligence Consumers in Focus Survey in December 2023, across eight of the world’s largest mobile markets. It presents data on 5G user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for consumer 5G.
The dashboard provides data for 2020, 2021, 2022 and 2023 (drawn from the respective consumer surveys). Filters allow the comparison of data for individual countries and for specific consumer segments (e.g. by age, smartphone brand owned, frequency of engagement in gaming and video services, and more).
The dashboard covers a range of areas, including 5G upgrade intent, barriers to 5G adoption, 5G consumer experience, 5G ARPU uplift, consumer interest in 5G use cases and 5G bundling, 5G user engagement with digital activities such as digital entertainment, 5G mobile data usage, 5G as a smartphone purchase driver and 5G churn.
Related research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
- 200 reports a year
- 50 million data points
- Over 350 metrics