Consumers in Focus: eSIM User Behaviour Survey Dashboard 2025

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on the MVNO segment, highlighting how it has changed in the last six months and the implications.

This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications. The report considers three major developments: fresh momentum for consumer XR due to important releases from major tech players; AI agents breaking out in consumer digital services; and major digital gaming providers putting cloud gaming in an unprecedented position to challenge console gaming.

This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: how eSIM-only and China’s eSIM launch are two factors that could accelerate consumer adoption of eSIM; how new customer propositions and offerings are taking travel eSIM to the next level; how eSIM is tapping into new categories of emerging consumer devices while driving new bundling approaches; and how eSIM is enabling a better blend of connectivity and entertainment experiences in sport.