Consumers in Focus: 5G User Behaviour Survey Dashboard 2025

Although 5G adoption is proceeding well, 5G monetisation, especially in the B2C segment, remains an area of concern for operators. This report examines the findings from the GSMA Intelligence annual consumer survey, including shifting 5G user behaviour and the trends that will shape 5G monetisation.

The perennial challenge for operators is being able to sell to consumers and businesses based on more than just speeds and latencies, which are eventually competed away. This analysis looks at a selection of 5G revenue models used by operators in the consumer and enterprise domains. What has worked? What hasn’t? Each model is compared according to a common template to give a view of the business impact.

Digital transformation of enterprises is accelerating across all vertical sectors, with next-generation connectivity being an important driver and enabler and a top area of investment. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and/or private networks technologies.