Consumers in Focus: 5G User Behaviour Survey Dashboard 2025

The perennial challenge for operators is being able to sell to consumers and businesses based on more than just speeds and latencies, which are eventually competed away. This analysis looks at a selection of 5G revenue models used by operators in the consumer and enterprise domains. What has worked? What hasn’t? Each model is compared according to a common template to give a view of the business impact.

Digital transformation of enterprises is accelerating across all vertical sectors, with next-generation connectivity being an important driver and enabler and a top area of investment. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and/or private networks technologies.

This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications. The report considers three major developments: fresh momentum for consumer XR due to important releases from major tech players; AI agents breaking out in consumer digital services; and major digital gaming providers putting cloud gaming in an unprecedented position to challenge console gaming.