NTN in consumer mobile: consumer attitudes to direct-to-handset services
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Consumers are beginning to adopt services powered by hybrid cellular/satellite connectivity. As adoption grows, so will the variety of use cases, bringing the world one step closer to truly ubiquitous global connectivity.
However, the revenue opportunity for telecoms operators and satellite partners hinges on consumers' willingness to pay. This research explores this, using new survey data from across the world, and relates it to product strategy and commercialisation timelines for direct-to-device services. The research also covers nuances in consumer appetite worldwide, examining what people value and how their choices may reshape the landscape for operators and OEMs.
GSMA Intelligence provided the survey and analysis for the report, while Viasat is the author.
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Learn moreRelated research
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