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Q3 2025 saw further trials of direct-to-device (D2D) offerings from telcos, with Rogers in Canada the latest to launch. Examining the trials, it is clear that initial services will focus on SMS and, in some cases, voice. Both are low bandwidth and within the bounds of the spectral capacity available. Commercial pricing models from operators are taking a hybrid approach: satellite as a free perk for the highest paying premium customers, with a paid bolt-on for everyone else.
Starlink has now launched just under 8,000 satellites, equating to almost 70% of its initial constellation. Excluding the three major Chinese constellations, Starlink controls 85–90% of the communication satellites in orbit and a similar share of non-terrestrial network (NTN) capacity. Maintaining a market-leading position is far from a done deal, given that NTNs are a long game. AST SpaceMobile, Lynk, Kuiper and several global-scale constellation providers are launching offerings in 2025 and 2026. However, these companies are playing catch-up
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Satellite and NTN tracker, Q3 2025
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Satellite and NTN tracker, Q3 2025
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Satellite and NTN tracker, Q2 2026
The key takeaways in Q2 2026 are that satellite connectivity is shifting into a major strategic battleground and sovereignty is now a crucial question. A proposed SpaceX IPO at a very high valuation underscores expectations that Starlink will evolve beyond infrastructure into a direct competitor to mobile operators, particularly in mobile and AI-linked connectivity markets. However, the analysis suggests the realistic near-term revenue opportunity is far smaller than the headline figures imply, reinforcing that growth depends on execution of next-generation satellite deployments rather than total market substitution.
Satellite and NTN tracker, Q1 2026
As of Q1 2026, Starlink continues to maintain a significant gap in its deployed capacity versus the rest of the field. It has now deployed over 75% of its initial constellation. Meanwhile, Amazon's recent agreement to acquire Globalstar reinforces the trend of consolidation among satellite companies to address scale challenges. For operators, satellite capability is emerging as both a defensive necessity and competitive differentiator, positioning NTNs as a dual lever for ARPU uplift and churn reduction.
Satellite and NTN tracker, Q4 2025
Satellite constellation volume ramped up in H2 2025, in preparation for phased commercial launches in 2026. The focus continues to be on direct-to-device (D2D). Starlink has deployed almost 80% of its initial 12,000-strong constellation. Amazon and AST SpaceMobile are among the chasing pack. Both have big aspirations for their constellations but have different motivations.
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