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GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines OEM smartphone market shares globally and across individual regions.

OEM smartphone market shares vary significantly by region and country, offering opportunities to smaller vendors to challenge established players and gain new customers. This report provides granular data on smartphone market shares at global, regional and country levels. The data can be used to formulate or adjust commercial strategies for customer growth and market priorities.

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region, and at the global level. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation. This dashboard provides full survey data in a consistent and structured way, a valuable asset for technology suppliers looking to focus on specific vertical sectors, countries or customer size and for end users of digital transformation technologies, who can assess how they compare with their peers across multiple areas.

Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.

OEM smartphone market shares have been shifting in recent years due to multiple factors. As smartphone sales return to growth, getting granular insights into competitive dynamics, including analysing the leaders, followers and challengers, is key to capitalise on sales recovery, especially at regional and country levels.

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

This is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). Data is provided at the global level and for seven regions around the world.