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This is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). The Android OS accounts for the highest share of smartphone usage, at around 80% of active connections. due to its wide availability across different devices and price ranges. iOS accounts for a 17% share, limited by its presence only in Apple's own premium smartphones.
Android's prevalence is expected to continue due to its wide range of cost-effective devices in emerging markets in particular, as well as a preference among consumers for Android brands in certain higher income markets.
The data presents share of smartphone usage by OS globally and for seven regions around the world.
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Platforms in play: smartphone usage by mobile OS
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Platforms in play: smartphone usage by mobile OS
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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