Platforms in play: smartphone usage by mobile OS
This Report is locked

This report is available to those subscribed to the Mobile Operators and Networks or Digital Consumer modules.

Learn more about our packages

This is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). The Android OS accounts for the highest share of smartphone usage, at around 80% of active connections. due to its wide availability across different devices and price ranges. iOS accounts for a 17% share, limited by its presence only in Apple's own premium smartphones.

Android's prevalence is expected to continue due to its wide range of cost-effective devices in emerging markets in particular, as well as a preference among consumers for Android brands in certain higher income markets.

The data presents share of smartphone usage by OS globally and for seven regions around the world.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

Extended reality: developing a successful B2C strategy requires work in five important areas

Devices
Digital consumer services
Digital Consumer

Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.

This report is locked

Mobile phone circularity: growing momentum, with financial incentives a driving force

Climate, ESG and sustainability
Devices
Digital Consumer

The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.

This report is locked

Deutsche Telekom: Leaning into 5G and genAI with the T Phone

Devices
Artificial intelligence (AI)
5G
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics