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Platforms in play: smartphone usage by mobile OS
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Contact usThis is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). The Android OS accounts for the highest share of smartphone usage, at around 80% of active connections. due to its wide availability across different devices and price ranges. iOS accounts for a 17% share, limited by its presence only in Apple's own premium smartphones.
Android's prevalence is expected to continue due to its wide range of cost-effective devices in emerging markets in particular, as well as a preference among consumers for Android brands in certain higher income markets.
The data presents share of smartphone usage by OS globally and for seven regions around the world.
Report details
Platforms in play: smartphone usage by mobile OS
£2500
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
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