Unique subscribers and mobile internet users: understanding the new growth story

Unique subscribers and mobile internet users: understanding the new growth story
This insight is locked

This insight is open to all subscribers and registered users, or available by completing the form.

GSMA Intelligence is today releasing its latest publication outlining the growth story for mobile subscribers and mobile internet users to 2025.

2017 was a milestone year for the mobile industry, with the number of people connected to mobile services surpassing 5 billion, and those accessing mobile internet services exceeding 3 billion.

There are still growth opportunities that by 2025 will push the number of unique subscribers to 5.9 billion globally, some 72% of the world’s population, or 78% of the addressable population.

The more significant opportunity however will lie in the growth of mobile internet users, which we anticipate will increase by 1.75 billion over the forecast period to reach 5 billion in total. China and India in particular will lead the charge, adding over 300 million new mobile internet users each.

With unique subscriber growth slowing, mobile internet adoption will increasingly become the key metric by which to measure the reach of the mobile industry.

Report details

Unique subscribers and mobile internet users: understanding the new growth story
Pages
14
Released
JANUARY 2018

Download the report

Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.

By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.

Opt-in for Marketing Communications:
To ensure you stay up-to-date on the latest developments in the mobile industry, GSMA Intelligence would like to send you information about events, products, services, and initiatives, as well as industry news. Please subscribe by ticking this box; once subscribed, you can tailor what you receive from us at any time, or unsubscribe, should you wish.

Related research

Mobile Data Deck, Q1 2026

Standard
Topic
Mobile networks and connectivity

The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.

This insight is locked

Monetising 5G: what works, what doesn’t and the implications

Topics
Mobile networks and connectivity
5G

The perennial challenge for operators is being able to sell to consumers and businesses based on more than just speeds and latencies, which are eventually competed away. This analysis looks at a selection of 5G revenue models used by operators in the consumer and enterprise domains. What has worked? What hasn’t? Each model is compared according to a common template to give a view of the business impact.

This insight is locked

Digital Nations 2026: Accelerating the digital leap in Japan

Topics
Digital and economic inclusion
Public policy and regulation

The government and private sector in Japan have intensified their efforts to make a decisive ‘digital leap’ – a shift away from the incremental modernisation of legacy systems towards a bold, comprehensive transformation aimed at establishing a fully integrated, human-centred digital nation. By examining Japan’s recent digital policies and initiatives, this research reveals the strategic pillars and underlying factors supporting the country’s accelerated 'digital leap'.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.