Unique subscribers and mobile internet users: understanding the new growth story

Unique subscribers and mobile internet users: understanding the new growth story

Create a free account or sign in to access and download this report.

GSMA Intelligence is today releasing its latest publication outlining the growth story for mobile subscribers and mobile internet users to 2025.

2017 was a milestone year for the mobile industry, with the number of people connected to mobile services surpassing 5 billion, and those accessing mobile internet services exceeding 3 billion.

There are still growth opportunities that by 2025 will push the number of unique subscribers to 5.9 billion globally, some 72% of the world’s population, or 78% of the addressable population.

The more significant opportunity however will lie in the growth of mobile internet users, which we anticipate will increase by 1.75 billion over the forecast period to reach 5 billion in total. China and India in particular will lead the charge, adding over 300 million new mobile internet users each.

With unique subscriber growth slowing, mobile internet adoption will increasingly become the key metric by which to measure the reach of the mobile industry.

Report details

Unique subscribers and mobile internet users: understanding the new growth story
Pages
14
Released
JANUARY 2018

Related research

SMS OTP and network APIs: defending today’s revenues, capturing tomorrow’s growth

Topics

Mobile operators face a defining moment in authentication. SMS one-time password (OTP) remains widely used and commercially important, but fraud, rising costs and competition from passkeys and app-based solutions are weakening its position. At the same time, the customer authentication market is growing. This presents operators with an opportunity to build on the reach and trust of the mobile number to secure a larger role in a rapidly expanding market. API-based solutions will be central to this.

This insight is locked

GTC Berlin: did Nvidia address telco AI priorities?

Standard
●
Topics

GTC Berlin 2026 was this year’s European edition of Nvidia’s flagship event series. Blog posts from GSMA Intelligence provided timely analysis of key messages across the event, as well as the rationale for the telecoms vertical taking a major role in the event’s messaging. However, it is still important to reflect on what GTC conveyed on the evolution of Nvidia’s telco proposition and how its efforts align with market requirements.

This insight is locked

Spectrum Policy in Africa

Topics

Africa has expanded mobile broadband coverage significantly, but a substantial connectivity gap remains. This report examines how spectrum availability, pricing and licensing conditions affect operators’ ability to expand coverage, improve network quality and support digital adoption. It provides a comprehensive assessment of Africa’s current spectrum policy and licensing landscape, highlighting key challenges around spectrum assignments, pricing, licence obligations, technology neutrality, spectrum roadmaps and licence duration.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.