Region in Focus: Latin America, Q4 2024

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An update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. Accelerating revenue growth remains a top priority for the mobile industry in Latin America. As 5G deployments mature, new monetisation opportunities should emerge across both the consumer and enterprise segments, while operators can also tap in to new opportunities in adjacent areas such as network APIs and eSIM.
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Region in Focus: Latin America, Q3 2024
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Latin America for Q3 2024.
The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
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MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
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