Operators at MWC Barcelona 2024: innovations, strategies and messaging

With a 33% rise in international visitors this year, MWC Shanghai speaks to China’s influence and gravitational pull on the regional Asian tech economy and reciprocal demand from buyers to see and be seen on the MWC stage in an already busy event calendar. The analysis here highlights the key takeaways and implications from the meetings, summits and announcements at the event.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at which topics telecoms operators focused on at MWC Barcelona 2026.

For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.