MVNOs versus MNOs: seven differences in customer behaviour and their commercial implications
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Over the last 10 years, the number of MVNOs around the world has grown by 70%. As the consumer market is a major focus for MVNOs, analysing and comparing the behaviour of MVNO and MNO customers offers insight than can be used to inform business strategies and commercial decisions.
Drawing from the GSMA Intelligence consumer survey, this research compares the behaviour of MVNO and MNO customers to unveil the biggest differences and their commercial implications. The study examined 32 topics, with 11 showing major differences across seven areas. MNO customers tend to lead on various topics, but some of the differences offer growth opportunities for MVNOs (and represent areas to watch for MNOs).
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MVNOs versus MNOs: seven differences in customer behaviour and their commercial implications
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This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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MVNOs versus MNOs: seven differences in customer behaviour and their commercial implications
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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