IoT and enterprise markets: five trends to watch in 2026

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses IoT and the wider enterprise market.

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. GSMA Intelligence's new Industry Checkpoint series helps navigate how the market is changing, identify the trends that matter and understand the implications.

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed more than 250 enterprises in India from 10 vertical sectors to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.