Industry review: Tough 2009 raises hopes for 2010 turnaround
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No analysis blog would be complete without predictions for the new year. In our most recent set of entries, the GSMA Intelligence team analyses the ten most prolific trends of a turbulent past twelve months as well as forecasting likely developments for the year ahead as the sector returns to growth.
You can find a round-up of these articles below for easy reference. We hope you enjoy these pieces and wish all of our customers the very best over the seasonal break.
- Apple keeps the app store pretenders at bay (Matt Ablott)
- Devices get smart (Will Croft)
- LTE gets into gear. Now don't over rev the engine! (Justin Springham)
- OS wars heat up (Will Croft)
- Network market undergoes shakeup (Justin Springham)
- Operators suffer data network indigestion (Matt Ablott)
- Nokia refocuses for success (Joss Gillet)
- MVNOs break new ground (Jon Groves)
- Industry moves from global recession to rationalisation (Joss Gillet)
- US prepaid market boosted by prepay (Jon Groves)
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Learn moreRelated research
The Mobile Economy Asia Pacific 2025
Mobile connectivity supports efforts to develop modern, inclusive and sustainable digital nations in Asia Pacific, facilitating the increasing integration of transformative technologies such as AI into daily activities for individuals and businesses. In 2024, the mobile sector accounted for 5.6% of GDP in Asia Pacific, contributing $950 billion in value. This is expected to rise to $1.4 trillion by 2030, equivalent to 6.6% of GDP, as the impacts of 5G technology become more widespread across local economies. To fully unlock this potential, fostering digital trust and ensuring the sustainability of the industry have become key priorities for stakeholders across the region's digital ecosystem. This means driving 5G monetisation, addressing the scam economy and mitigating cybersecurity threats, alongside bridging investment gaps, balancing innovation with regulations and implementing effective spectrum policies.
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The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
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MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
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