Digital consumer: five trends to watch in 2026
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Throughout 2025, GSMA Intelligence has analysed developments and innovation across the telecoms industry and wider digital ecosystem. But how will the industry evolve in 2026? Which trends will continue to run their course? Which trends will take a new direction? And which will enter the fray for the first time?
To help navigate 2026, this series of reports highlights the key trends to watch and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This report examines the digital consumer area.
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Digital consumer: five trends to watch in 2025
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.
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