Digital consumer: five trends to watch in 2025

Digital consumer: five trends to watch in 2025
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Throughout 2024, we have analysed important developments and innovation spanning all areas of the telecoms industry and wider digital ecosystem. How will the industry evolve in 2025? Which trends will continue to run their course? Which trends will take a new direction? And which will enter the fray for the first time?

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.

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