Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026

Premium
Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026

Access this insight with a Premium plan. Contact our sales team to get started.


Or

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

GSMA Intelligence conducts a yearly consumer survey across a number of major developed countries worldwide to provide fresh insights into the evolution of consumer behaviour and consumer technologies in the digital era. The 2025 edition was conducted between June and August 2025.

The dashboard provides consumer survey data for 2020, 2021, 2022, 2023, 2024 and 2025 (drawn from the respective consumer surveys). Filters allow comparison of data for individual countries and for specific consumer segments.

Report details

Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026
More info

This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.

Contact us

Related research

Telcos and the AI token economy: what could go wrong?

Standard
Topics

As the market races to evaluate the opportunity of token-focused AI monetisation, perhaps the most important question is around the challenges and risks. Against the backdrop of an evolving and uncertain new market, this piece covers the potential pitfalls that operators need to be aware of.

This insight is locked

MWC Shanghai 2026: 6G, sovereignty and AI monetisation come to the fore

Standard
Topics

With a 33% rise in international visitors this year, MWC Shanghai speaks to China’s influence and gravitational pull on the regional Asian tech economy and reciprocal demand from buyers to see and be seen on the MWC stage in an already busy event calendar. The analysis here highlights the key takeaways and implications from the meetings, summits and announcements at the event.

This insight is locked

DTW Ignite 2026: the core strikes back

Standard
Topics

With network and service automation a hallmark of the TM Forum’s work, there was never any doubt as to the predominant theme at this year’s DTW Ignite event in Copenhagen. While AI is impacting nearly every aspect of telecoms networks and services, a key question was how this would be reflected in the event’s keynotes, launches and meetings. Agentic AI played a significant role in this year’s messaging – but, more surprisingly, core network automation garnered outsized attention.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.