Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026
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This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
GSMA Intelligence conducts a yearly consumer survey across a number of major developed countries worldwide to provide fresh insights into the evolution of consumer behaviour and consumer technologies in the digital era. The 2025 edition was conducted between June and August 2025.
The dashboard provides consumer survey data for 2020, 2021, 2022, 2023, 2024 and 2025 (drawn from the respective consumer surveys). Filters allow comparison of data for individual countries and for specific consumer segments.
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Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026
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This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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