The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content

This white paper, using evidence from a GSMA Intelligence survey of operators in Asia Pacific, explains why traditional perimeter-based security is no longer enough and what operators need to do to build a more resilient, architecture-led approach. It covers how AI is changing the threat landscape; why expanding attack surfaces require stronger governance; and how native security, depth defence, dual security operation centre (SOC) operations and AI-enabled tools can help operators protect critical networks.

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

To aid operators that are evaluating middle-mile transport solutions, GSMA Intelligence has developed the TCO Calculator, based on research and analysis of existing and emerging middle-mile transport solutions across a number of deployment scenarios around the world. The rapid expansion of 5G networks is driving an unprecedented surge in mobile data consumption, which is placing immense pressure on the middle mile. As a result, operators must diversify their product/solution mix for middle-mile transport.