AIS: Capitalising on 5G through network leadership, segmented offerings and experience-based services

Although 5G adoption is proceeding well, 5G monetisation, especially in the B2C segment, remains an area of concern for operators. This report examines the findings from the GSMA Intelligence annual consumer survey, including shifting 5G user behaviour and the trends that will shape 5G monetisation.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at Globe Telecom's 5G consumer strategy, which is focused on providing hyper-personalisation through 5G network capabilities.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition examines China Mobile's use of experience-based 5G tariffs to strengthen consumer value.