2018 Consumer Survey Results Launched

The 2018 Global Consumer Survey has built on previous surveys to uncover and validate changes in consumer behaviour patterns, with a particular focus on mobile ownership, usage and engagement.

The Survey supports the creation of proprietary industry indicators by the GSMA and the production of a wide range of reports across several GSMA departments/programmes, including the annual Mobile Gender Gap and the Mobile Economy report. 

The survey fieldwork took place between July and October 2018 across 34 countries worldwide, representing around 75% of the global population. The sample size included 1,000 respondents per country, with the exception of China and India where the sample size was 2000. Of the 34 countries, the 18 developing countries were surveyed face to-face while the 16 developed countries were surveyed online. To ensure a nationally representative distribution of interview subjects quotas set included age, gender, urban vs rural, region/ state, and socio-economic classifications.

Publications featuring the consumer survey results:

  • The Mobile Economy China 2019
  • The mobile gender gap report 2019
  •  eSIM: the road ahead
  • The Mobile Economy 2019
  • Chatterbox: the changing face of smart speakers (Spotlight)
  • Infographic: What will 5G deliver?
  • Infographic: All eyes on mobile content 
  • Infographic: The rise of smart home 
  • Future of Devices: smartphones, AI, immersion and beyond (Deep Dive)
  • Global 5G Landscape (Q4 2018)

Download the GSMA Intelligence Product Brochure

This is the official 2018 Mobile World Congress Americas website. We’re excited to start this journey with you, the event will be held in a few short months addressing North, Central and South American markets and highlighting innovation

GSMA Intelligence is the leading source of data and insights, serving the mobile ecosystem and beyond. We are the global home of mobile market information, driven by our team of expert analysts.

Our brochure gives an overview of the data we offer, highlights from our research agenda including our original series and how to find out more.

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Press Release: Operators must look beyond connectivity to increase share of $1.1 trillion IoT revenue opportunity

This is the official 2018 Mobile World Congress Americas website. We’re excited to start this journey with you, the event will be held in a few short months addressing North, Central and South American markets

London: The global Internet of Things (IoT) market will be worth $1.1 trillion in revenue by 2025 as market value shifts from connectivity to platforms, applications and services, according to new data from GSMA Intelligence. By that point, there will be more than 25 billion IoT connections (cellular and non-cellular), driven largely by growth in the industrial IoT market. The Asia Pacific region is forecast to become the largest global IoT region in terms of both connections and revenue.

Full Press Release

Press Release: Mobile spectrum and tax reforms needed to remove barriers to Bangladesh’s Vision 2021 goals

Let’s create a buzz…together! In September, we will host the second annual Mobile World Congress Americas and it’s going to be an impressive journey. Follow us as we share details about the event, the people attending, and all the extra goodness surrounding it.

Hong Kong: The GSMA today released a new report outlining the rapid growth of the Bangladesh mobile industry over the last decade, which now places it as the fifth largest mobile market in Asia Pacific. The GSMA Intelligence country overview also highlights some of the obstacles that may hinder the government’s efforts to achieving its Vision 2021 goals, including affordability of mobile services, taxation and spectrum pricing. Complementing this study, the GSMA also released the findings of a report it commissioned from EY on the potential economic impact of tax reform on the Bangladesh mobile industry.

Full Press Release

Mobile World Live at MWC 2018: Setting the Evolutionary Path to 5G

This is the official 2018 Mobile World Congress Americas website. We’re excited to start this journey with you, the event will be held in a few short months addressing North, Central and South American markets and highlighting innovation

Mark Giles, Lead Analyst, GSMA Intelligence; Dan Warren, Head of 5G Research, Samsung; Stuart Revell, External Engagement Advisor, 5GIC

Mobile World Live at MWC 2018: Connecting the Next Billion

This is the official 2018 Mobile World Congress Americas website. We’re excited to start this journey with you, the event will be held in a few short months addressing North, Central and South American markets and highlighting innovation

Calum Dewar, Director of Forecasting, GSMA Intelligence; Harmeen Mehta, Global Chief Information Officer and Head of Digital, Bharti Airtel; Tomas Lamanauskas, Group Director Public Policy, Veon.