The 2018 Global Consumer Survey has built on previous surveys to uncover and validate changes in consumer behaviour patterns, with a particular focus on mobile ownership, usage and engagement.
The Survey supports the creation of proprietary industry indicators by the GSMA and the production of a wide range of reports across several GSMA departments/programmes, including the annual Mobile Gender Gap and the Mobile Economy report.
The survey fieldwork took place between July and October 2018 across 34 countries worldwide, representing around 75% of the global population. The sample size included 1,000 respondents per country, with the exception of China and India where the sample size was 2000. Of the 34 countries, the 18 developing countries were surveyed face to-face while the 16 developed countries were surveyed online. To ensure a nationally representative distribution of interview subjects quotas set included age, gender, urban vs rural, region/ state, and socio-economic classifications.
Publications featuring the consumer survey results:
- The Mobile Economy China 2019
- The mobile gender gap report 2019
- eSIM: the road ahead
- The Mobile Economy 2019
- Chatterbox: the changing face of smart speakers (Spotlight)
- Infographic: What will 5G deliver?
- Infographic: All eyes on mobile content
- Infographic: The rise of smart home
- Future of Devices: smartphones, AI, immersion and beyond (Deep Dive)
- Global 5G Landscape (Q4 2018)