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At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Industry Checkpoint: pay TV, Q3 2026
This edition of the Industry Checkpoint series focuses on pay TV, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: the growing strategic importance of controlling the TV home screen, the move from provider-defined to user-defined video content bundles, the growing importance of live sports for OTT video in North America, and free ad-supported streaming TV (FAST) moving into its next phase.
Industry Checkpoint: fixed broadband and FWA, Q3 2026
This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: new satellite broadband partnerships in Sub-Saharan Africa; more US operators focusing on fixed broadband reliability; new FTTR launches in Africa; and increasing momentum for prepaid fibre broadband in emerging markets.
WindTre: Achieving the biggest increase in FWA market share in Italy in 2025
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study examines WindTre's 5G fixed wireless access strategy, which is a key component of its overall strategy to extend coverage and monetise its 5G network.
OTE: Delivering healthy subscriber growth for Greece’s first 5G SA–based FWA service
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study analyses OTE's strategy to 5G fixed wireless access, which it positions as a fixed broadband alternative based on 5G standalone that targets areas underserved by fibre.
AT&T: Catching up on FWA after a late start, with solid consumer net additions and stable ARPU
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study looks at how AT&T is catching up on fixed wireless access after a later entrance into the market.
MVNOs versus MNOs: seven differences in customer behaviour and their commercial implications
Over the last 10 years, the number of MVNOs around the world has grown by 70%. As the consumer market is a major focus for MVNOs, analysing and comparing the behaviour of MVNO and MNO customers offers insight than can be used to inform business strategies and commercial decisions. This research unveils the biggest differences and their commercial implications.
Pay-TV Markets, Q1 2026: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Fixed Broadband and FWA Markets, Q1 2026: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
World Cup 2026: are operators the game-changers?
The 2026 Fifa World Cup in Canada, Mexico and the US is set to capture the attention of football fans around the world, with operators playing a significant role in its success. The event in many ways represents a microcosm of operator strategy: combining infrastructure performance, customer experience and service innovation to meet immediate demand and strengthen long-term competitive positioning.
Fixed Broadband and FWA Markets, Q4 2025: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
Pay-TV Markets, Q4 2025: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Fixed broadband: the new market trends and commercial strategies shaping competition and service adoption
This report examines the major shifts reshaping fixed broadband, combining market analysis with a detailed review of operator propositions across eight countries. Growth dynamics are evolving, with mature markets approaching saturation and customer loyalty becoming harder to secure. Fibre continues to consolidate its position as the most important access technology, driven by ongoing migration from legacy networks and widening coverage through greenfield deployments. 5G FWA is also gaining traction, particularly where fixed deployment is constrained or too costly, and is increasingly being used for temporary, secondary or back-up connectivity.
Operators at MWC Barcelona 2026: strategies, innovation and messages shaping the industry
This report examines operators’ engagement at MWC Barcelona 2026, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 17 major operators across 12 areas of focus, including AI, 5G, B2B, B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
Industry Checkpoint: pay TV, Q1 2026
This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: M&A activity intensifying throughout the media value chain; Charter turning a corner, providing a glimmer of hope for US cable-TV operators under pressure; a new wave of win–win partnerships emerging in OTT video; and an example of a new business model making inroads in pay-TV distribution.
Global Mobile Trends 2026
Global Mobile Trends 2026 highlights the opportunities and innovations ahead, as well as the challenges facing the mobile industry and beyond. Covering topics including AI, 5G, autonomous networks, devices, security, quantum, satellites, energy innovation and eSIM, the report focuses on what matters in 2026 and the implications for the industry. The latest edition of Global Mobile Trends delivers expert insights into the key trends that will define the mobile ecosystem in 2026 and beyond. Backed by GSMA Intelligence’s industry-leading research and data, the report provides an authoritative look at the forces shaping the next wave of connectivity and innovation.
Industry Checkpoint: fixed broadband and FWA, Q1 2026
This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: operators starting to bundle AI with fixed broadband services; a new wave of services and innovation emerging in 5G FWA; mobile evolving from an add-on service to a strategic priority among major US cable operators; and new contract schemes emerging in some developed markets, offering customers long-term fixed pricing.
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
CES 2026: how advanced AI is shaping devices, smart home, digital entertainment and automotive
For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
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