Reliance Jio’s entry changes landscape of India’s mobile market

Some six years after announcing its plans to enter the market, Reliance Jio launched on 5 September. Its entry will dramatically alter the landscape of the mobile market in India. Together with the auction of further spectrum later in 2016, it will serve to accelerate migration of mobile users to 4G, and help drive 3G adoption as prices fall across the board, furthering the aims of the Indian government’s Digital India agenda. It will also accelerate consolidation in the market, by increasing the pressure on the financial health of smaller operators and compelling India’s larger operators to consolidate their positions.