Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead, or even enter the market.

CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.