Pay TV: consumer trends and commercial practices shaping competition and adoption
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Providers of traditional pay-TV services, including telecoms operators, face unprecedented levels of competition across most markets. This latest research examines the state of the pay-TV market and the outlook to 2030, highlighting growth opportunities and strategies for success.
The report analyses how consumer behaviour for pay-TV and video services is changing (using the GSMA Intelligence Consumers in Focus Survey). It looks at adoption of pay-TV services (both traditional and online), dynamics in terms of competition and technologies, and examples of successful commercial propositions. The report also provides case studies, analysing the strategies and business models of pay-TV operators, and how they are innovating.
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Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
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