Pay TV: consumer trends and commercial practices shaping competition and adoption
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Providers of traditional pay-TV services, including telecoms operators, face unprecedented levels of competition across most markets. This latest research examines the state of the pay-TV market and the outlook to 2030, highlighting growth opportunities and strategies for success.
The report analyses how consumer behaviour for pay-TV and video services is changing (using the GSMA Intelligence Consumers in Focus Survey). It looks at adoption of pay-TV services (both traditional and online), dynamics in terms of competition and technologies, and examples of successful commercial propositions. The report also provides case studies, analysing the strategies and business models of pay-TV operators, and how they are innovating.
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Learn moreRelated research
Telia Sweden: A pay-TV consumer strategy centred on fibre/TV convergence to support revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Telia Sweden’s pay-TV consumer strategy, which is centred on digital convergence, simplification and innovation, with a focus on fibre, mobile and TV.
Movistar Colombia: Fibre leadership and a convergent customer base are driving TV market share up
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Movistar Colombia is increasing its TV market share through fibre leadership, which is part of its strategy to promote inclusive connectivity.
Eir: Capitalising on extensive fibre coverage and high-speed fixed broadband service to steadily gain TV market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Eir’s strategy to gain TV market share by building on Ireland’s most advanced telecommunications infrastructure.
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