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Industry Checkpoint: pay TV, Q1 2026
£2000
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usAs the telecoms industry and wider digital ecosystem continue to evolve at an unprecedented speed, regularly assessing major developments and their implications is more important than ever. GSMA Intelligence's new Industry Checkpoint series helps navigate how the market is changing, identify the new trends that matter and understand the implications of these developments.
This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: M&A activity intensifying throughout the media value chain; Charter turning a corner, providing a glimmer of hope for US cable-TV operators under pressure; a new wave of win–win partnerships emerging in OTT video; and an example of a new business model making inroads in pay-TV distribution.
Report details
Industry Checkpoint: pay TV, Q1 2026
£2000
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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Learn moreRelated research
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This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
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Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
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This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.
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