Patterns of data ARPU

Nov 2006

●

Mobile networks and connectivity

This Report is locked

Please complete the form below or register for a free public account to access this report.

Enquire about subscription Sign in Register

In our recent report 'ARPU patterns as market penetration rises', we found a broad trend of ARPU falling in the early stages of a market as new users dilute the average, followed by a period of stability as users increase their usage, followed by another period of falling ARPU (above 100% penetration) as users start to have multiple devices. Here we look at the pattern of data ARPU and find that it follows a similar path, except that the area between 40% and 100% penetration generally shows strong growth. This is down to the entry of the youth market plus operators improving their portfolio and marketing of data services, encouraging users to use and spend more. It appears that the multiple-device phenomenon will flatten data ARPU in more mature markets above 100% penetration, although there are some exceptions to this.

Download the Report

Complete the form below to get instant access to this report. For easier access in the future, you can register for a free account here.

Related research

Region in Focus: Sub-Saharan Africa, Q3 2025

Nov 2025

●

Mobile networks and connectivity

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition focuses on analysis of the latest developments for Q3 2025, while providing country KPIs for the year to June 2025.