Access this insight with a Premium plan. Contact our sales team to get started.
Report details
Outcome-based pricing in IoT: a high-risk, high-return bet
In an interview at MWC Americas 2018, Head of IoT at Vodafone Americas, Ludovico Fassati, claimed that the company’s US strategy must include outcome-based pricing (OBP) for IoT customers. While not widely reported, there was further detail at Vodafone’s recent Industry Analyst Event. OBP differs from traditional pricing: instead of charging by traffic/volume or number of devices, it sets pricing for enterprise clients based on achieving jointly determined outcomes. This drives service providers to deliver on results but also encourages sharing of the investment burden between enterprises and service providers. Operators adopting OBP are placing a high-risk, high-return bet, signalling their ambition to compete as solutions providers among the likes of IBM, HPE and Accenture.
Report details
Outcome-based pricing in IoT: a high-risk, high-return bet
Related research
IoT for digital industries: what shapes enterprise priorities, expectations and investment plans
Digital transformation of enterprises is accelerating across all vertical sectors, with IoT being an important driver and enabler. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT.
Industry Checkpoint: IoT, Q1 2026
This edition of the Industry Checkpoint series focuses on IoT, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: the ramping up of commercial services based on SGP.32; LoRaWAN IoT integrating with the cellular and satellite ecosystems; momentum building for commercial offerings integrating NTN and cellular IoT; and eRedCap being positioned as a cost-efficient path to 5G for the next generation of IoT devices.
IoT in a post-quantum world: coming sooner than you think
The benefits of quantum computing come from the order-of-magnitude increase in computational power compared to conventional computers. This enables a range of use cases from predictive analytics to pharmaceutical simulations. However, there are also risks, primarily related to security vulnerabilities. Overall, we estimate around 8% of IoT devices currently in active use are quantum safe. Conversely, over 90% (i.e. nearly all) of IoT devices are exposed. The exposure risk for telcos comes at multiple levels, including networks, billing systems, consumer devices and IoT. The focus in this report is on the IoT dimension because it represents the largest universe of devices, is highly disparate and is particularly open to security risks due to the ageing nature of many assets deployed today.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
IoT for digital industries: what shapes enterprise priorities, expectations and investment plans
Digital transformation of enterprises is accelerating across all vertical sectors, with IoT being an important driver and enabler. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT.
Industry Checkpoint: IoT, Q1 2026
This edition of the Industry Checkpoint series focuses on IoT, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: the ramping up of commercial services based on SGP.32; LoRaWAN IoT integrating with the cellular and satellite ecosystems; momentum building for commercial offerings integrating NTN and cellular IoT; and eRedCap being positioned as a cost-efficient path to 5G for the next generation of IoT devices.
IoT in a post-quantum world: coming sooner than you think
The benefits of quantum computing come from the order-of-magnitude increase in computational power compared to conventional computers. This enables a range of use cases from predictive analytics to pharmaceutical simulations. However, there are also risks, primarily related to security vulnerabilities. Overall, we estimate around 8% of IoT devices currently in active use are quantum safe. Conversely, over 90% (i.e. nearly all) of IoT devices are exposed. The exposure risk for telcos comes at multiple levels, including networks, billing systems, consumer devices and IoT. The focus in this report is on the IoT dimension because it represents the largest universe of devices, is highly disparate and is particularly open to security risks due to the ageing nature of many assets deployed today.
- 200 reports a year
- 50 million data points
- Over 350 metrics