Outcome-based pricing in IoT: a high-risk, high-return bet

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed more than 430 enterprises across six countries in Africa, from 10 vertical sectors, to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.

This edition of the Industry Checkpoint series focuses on digital industries, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: European operators intensifying their activities in sovereign cloud services; mobile networks growing their relevance with the emerging drone/UAV industry; operators in Japan accelerating their work in the physical AI space; and robotaxi services preparing for launch in Europe.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses AT&T's expansion of its IoT Video Intelligence solution with the launch of EdgeVis Cloud.