Accelerating digital industries in the GCC and wider MENA region: trends shaping the B2B opportunity
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During June–August 2025, GSMA Intelligence surveyed more than 850 enterprises across 10 vertical sectors in eight MENA countries to gain insight into their digital transformation. This report highlights the key findings, including comparisons with global trends. It looks at different aspects of enterprise digital transformation (such as strategic objectives, investment plans and priorities, deployment challenges and supplier decisions) and the enabling technologies (including 5G, private networks, AI, IoT, cloud, edge, cybersecurity, network APIs and 6G). The report presents the implications for governments, operators and other vendors.
The analysis shows that the GCC countries lead on digital transformation and enterprise spend, offering a favourable environment for developing and scaling new technologies and innovations. AI and connectivity will be the leading areas of spend during 2025–2030 across the MENA region. As digital industries continue to evolve, the report identifies three B2B opportunities for operators.
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