Mobile operators remain the leading smartphone retailers, but not among young adults

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Mobile operators remain the leading smartphone retailers, but not among young adults
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Mobile operators remain the leading smartphone retailers, but not among young adults
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Released
APRIL 2026

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GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines the preferred retailers and sales channels for consumer smartphone purchases.

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